The Round Rock Chamber recently launched an image campaign devoted to assisting youths on career options available in the skilled trades.
Skilled trades are jobs that one can take up with high school certification and not necessarily a four-year college degree.
“The chamber is dedicated to facilitating a talent development pipeline for industries in Round Rock and views this campaign as a top priority within our economic-generation efforts,” Amy Mizcles, the chamber’s vice president of community enhancement, said. “The skilled trade image campaign is just the first phase of a multi-tiered talent development plan to prepare for the workforce of tomorrow.”
The campaign seeks to make use of social media platforms like Snapchat and Instagram to deliver its series of six short, interesting videos aimed at enlightening the public on the importance of better career pathways to in-demand jobs.
Partially funded by a grant availed by the U.S. Chamber of Commerce Foundation, the campaign seeks to explain what skilled trades are as well as demystify the perception found in many youths that skilled trades are low-paying and undesirable jobs.
A 2016 Texas Growth Occupations Annual Report said the state’s construction industry is expected to grow by nearly 28 percent between 2014 and 2028, paving the way for the potential employment of specialty trade workers like electricians, plumbers and carpenters.