Lubbock campaign highlights city's beautification efforts

The campaign was created by the Imagine Lubbock task force.   File photo

The Lubbock Chamber of Commerce’s Imagine Lubbock Together task force recently placed several signs along the city’s highway entrances as part of its “All That’s Good In” campaign.

As part of the Lubbock Together project, the chamber created five signs that displayed message ideas from residents to go along with the theme of “All That’s Good In.”

Funded by the Lubbock Association of Realtors, the signs feature a different Lubbock area each week to highlight the city’s agricultural, entertainment, medical and education aspects. Locations include the Bayer Museum of Agriculture, the Buddy Holly Center, the University Medical Center, the Texas Tech Museum and the Lubbock Christian University Welcome Center.

The signs are also part of a four-week social media campaign #AllThatsGoodinLBK and included a photo contest encouraging residents to take a photo with the sign to win prizes.

According to the chamber, the five-theme campaign for the social media and sign project was created by the Imagine Lubbock task force to focus on the city’s beautification and image. The plan calls for the temporary signage used during the campaign to eventually become permanent welcome monuments for the locations.

 Locations for the placement of the welcome signs were determined by studying traffic patterns and data from the Texas Department of Transportation.   

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