Richardson Chamber promotes strategic marketing plan

The Richardson Chamber’s Collins/East Arapaho Task Force is urging city leaders to develop a strategic marketing plan that will help attract quality technical jobs and promote the area’s resources and transportation benefits.

The task force has worked over the last year to come up with recommendations designed to highlight the city’s many assets and help generate jobs and grow the local economy.

This month, city and business leaders presented the task force’s recommendations during the Growth and Mobility Luncheon at the Richardson Civic Center. The recommendations were presented by Global Asset Management Vice President Bryan Marsh, who is also Digital Realty and RCC chairman, and Michael Spicer, the city’s director of development services.

The recommendations include promoting the 1,000-acre Richardson area as an innovative region with resources and transportation beneficial to businesses. The task force sought input from local business leaders and community members, as well as an analysis done by Karen Walz from Strategic Community Solutions to help with compiling the recommendations.

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