Houston a Top 10 brand in the country, according to U.S. Place Equity Index

Houston’s best finish came in the product category.   File photo

According to the 2016 U.S. Place Equity Index Resonance Report, which ranked U.S. cities in terms of their strengths as brands, Houston is a Top 10 brand in the country.

Resonance Consultancy creates strategies and brands that shape the future of destinations, developments and communities. Its Place Equity Index attempts to quantify and benchmark the relative quality of place, reputation and competitive identity of one city as compared to another. The report analyzes and compares six factors – place, product, programming, prosperity, people and promotion.

The research placed Houston as the No. 7 city, specifically ranking 70th in the “place” category, seventh in the “product” category, ninth in the “programming” category, 18th in the “prosperity” category, 17th in the “people” category and tenth in the “promotion” category.

Houston’s best finish came in the product category, which takes a look at universities in the city, number of direct destinations served by the city’s airport, size of the city’s convention center, and number of attractions, museums and major league sports franchises within the city. Houston’s next best finish came in programming, which analyzes cities by their shopping experience, culture and performing arts scene, restaurants and nightlife.

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